by nexus6 | Mar 3, 2017 | Content Strategy, Social Media Marketing
This article is intended to provide some guidance on using your social media channels in your sales funnel – the way your customers move from awareness to purchase (and beyond). Key points Your website and social media complement each other. Use your website as the...
by nexus6 | Jan 9, 2017 | Usability
We want to make your website as easy to use as possible. Making text easy to read will keep people engaged and more likely to re-visit your website. It’s best practice to write for the average reading age for the people your website is intended for. That is, an...
by nexus6 | Jan 6, 2017 | Web Design
Careful use of white space is a good thing. Don’t try to fill your web page with too much content or it will look cluttered and unprofessional. White space refers to the areas in your design that do not contain content, including the larger spaces between design...
by nexus6 | Nov 1, 2012 | Accessibility, Usability, Web Design
Usability refers to the ease of use and learnability of something. Within the context of a web site, user interaction should have a perceivable efficiency or elegance. What is usability? Usability is a measurable attribute of quality. Industry standard heuristic...
by nexus6 | Aug 8, 2012 | Content Strategy
Make sure you’re writing to suit the medium and the audience. This brief checklist can be used as a guide for web content authors. Less is more! Be concise. Break documents into separate topics. Use even shorter paragraphs than on paper. Use short lists and...
