SEO for Matrix On Board

Intrinsic Digital blogs about web design and user experience.

The client’s website wasn’t showing up on the first page of search results. We helped them improve their ranking by working on their content and some online marketing.

The Challenge

In 2010, we were invited by Inky Smudge to work on the Matrix On Board (MOB) website.

MOB was ranking low on search engines. On Google, they appeared in page 17 in search results.

Search Engine Optimisation (SEO) is the practice of ensuring your website is easily found and ranked by search engines. Our job was to bring them up to the first page in Google’s search results.

What we did

We started with a site analysis to determine what technical issues might impact the project. We checked for Accessibility (WCAG) compliance in particular.

We worked primarily on their content, alongside their marketing department. The content needed to be written in a style that suited the web. Their content writers were more familiar with writing for print.

In addition, we ran a Google Adwords campaign for 8 months. We wrote the ads, monitored performance and tweaked the campaign each month where necessary.

Within 4 months, we achieved our goal. The client’s jaw literally dropped when we showed them!