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writing for web

We want to make your website as easy to use as possible. Making text easy to read will keep people engaged and more likely to re-visit your website. It’s best practice to write for the average reading age for the people your website is intended for. That is, an age range, not a specific age. […]

Careful use of white space is a good thing. Don’t try to fill your web page with too much content or it will look cluttered and unprofessional. White space refers to the areas in your design that do not contain content, including the larger spaces between design elements and the tiny spaces between letters. It […]

Make sure you’re writing to suit the medium and the audience. This brief checklist can be used as a guide for web content authors. Less is more! Be concise. Break documents into separate topics. Use even shorter paragraphs than on paper. Use short lists and bullets to organise information. Use even more lists than on […]

“Start with the point, don’t get to the point.” There are many studies that show that users read differently online than they do on paper. Typically, users on the web will scan the page for keywords and phrases. They will not read word for word, line by line. It follows that when writing for the […]